Business Profile Posts: What Contractors Should Publish Weekly
Most contractors set up a Google Business Profile once and never touch the posts section again. The listing then looks stale. A customer who sees a post from two years ago may wonder if you are still in business. A steady weekly habit fixes that, and it takes about fifteen minutes.
What GBP posts actually are
Posts are short updates that show on your profile in search and on Maps. They can include a photo, a few lines of text and a button, such as "Call now" or "Learn more." Google offers a few types, including updates, offers and events.
Be realistic about what they do. Posts are not a magic ranking switch. Their main value is showing customers that the business is active, and giving people a quick reason to call. Google has also changed how and where posts display over time, so treat them as one useful piece of a larger profile.
Why a weekly rhythm beats a big burst
Many owners write ten posts in one afternoon and then stop for months. A weekly schedule works better. It keeps your profile fresh, it is easy to maintain, and it gives you a record of recent work. One post a week adds up to over fifty a year without any heavy lift.
Pick a day and put it on the calendar. Monday morning works for many crews, since the weekend photos are fresh. The best schedule is the one you will actually keep.
Week one: show a finished job
Start with proof. Post a clear photo of a recently finished job with a short note: what the problem was, what you did, and the neighborhood or city. Something like "Replaced a storm-damaged section of roof and flashing in this home in the east side of town" is plain and useful.
Avoid naming the homeowner or posting a house number without permission. A city or neighborhood is enough. Add a "Call now" button so a visitor can act right away.
Week two: answer a common question
Customers ask the same questions all the time. Use a post to answer one. "How long does a water heater replacement take?" "Do you offer free estimates?" "What should I do before an emergency repair visit?" Keep the answer under a hundred words and end with a plain call to action.
This kind of post helps the person reading it, and it mirrors the language people use when they search. You can later turn the same question into a page on your website or a line in your Q&A.
Week three: share an offer or seasonal reminder
Seasonal posts fit contractors well. A reminder to schedule a furnace tune-up before winter, a gutter and roof check after storm season, or a pre-listing paint refresh before spring all give people a reason to call now. If you run a real offer, use the offer post type and include dates and terms.
Keep any offer honest and clear. Do not advertise a discount you cannot honor. Google's rules require accurate information, and customers remember when a deal turns out to be fine print.
Week four: introduce your team or process
People hire people. A short post about a crew member, a licence or certification, or how your estimate process works builds trust. Show how a visit goes: the call, the visit, the written quote, the schedule. It lowers the fear of the unknown that keeps some customers from picking up the phone.
Use real photos of your own team and trucks. Stock images are easy to spot and do little for trust.
How to write a post that gets read
Lead with the point. Most people see only the first line or two. Use plain words, name the service and the city once, and skip hype. Aim for roughly 100 to 200 words, and always include one clear action.
Reuse your best field photos here, and write the caption the way you would explain the job to a neighbor. Photos matter more than clever text. A sharp image of real work will usually do more than a long paragraph. For more on that side of the profile, see the related article on photos that bring in calls. For an overview of how posts fit with the rest of your local marketing, the local SEO that supports Business Profile posts page lays out the larger picture.
What to leave out
Some content is better left off your profile. Do not put phone numbers or web addresses in the post text if Google's policy discourages it, and avoid anything misleading, medical or political. Skip posts that are only a pile of keywords. Do not post blurry photos, or the same post copied every week.
Google's content rules are public, and they can change. Review the Google Business Profile overview for background, then check the official Google help pages for current policy before you publish anything unusual.
Keep a simple posting log
Keep a shared sheet with the date, the topic and the photo used for each post. It takes seconds to fill in. Within a few months you can see which topics brought more calls, and you can plan a calendar around them instead of scrambling every Monday. Rotate the four ideas above, and swap in a storm alert, a project milestone or a customer thank you when the season calls for it. A log also makes handoffs easy if a different person takes over the profile later.
Tracking whether posts help
Look at your profile insights each month. Watch calls, direction requests and website clicks, and compare them with the weeks you posted. You may not see a clear link right away, and that is normal. Posting is one small habit among several, and the agency does not claim any set number of leads from it.
If you want a team to contractor marketing agency handle the weekly rhythm so you can stay on the job site, view past contractor project write-ups to learn how Contractor Growth approaches contractor marketing.